5 Ways the Cloud Makes Remote Workers Feel More Connected

Remote work is increasingly becoming a popular setup for both employees and businesses. Some onlookers are skeptical of the telecommuting model, wondering if these workers are productive and engaged. Even if remote workers do their duties, don’t they feel lonely?

Among non-self-employed populations, work-at-home options grew 115 percent since 2005, about 10 times faster than the rest of the workforce. At least half of the existing workforce holds jobs compatible with remote work.

Remote workers may feel lonely sometimes, but they’re certainly not isolated from the world or their colleagues and employers. If anything, the cloud boosts interconnectivity.

Remote Work Increases Wellness and Satisfaction on the Job

Remote work allows 77 percent of employees to get more done and increase their job satisfaction as a result, ultimately reducing turnover rates. The statistics continue to work in favor of the remote workforce, their health and employers:


  • 23 percent are open to working longer when off-site
  • 35 percent better their exercise routines
  • 32 percent eat healthier
  • 45 percent get a better quality of sleep
  • 53 percent experience reduced stress

Remote work provides a healthy win-win situation for both employees and employers. With reduced stress levels and increased wellness, employees feel eager to give back to the employer.

The prospect of working from home seems isolating at first, but it provides remote workers with more peace of mind. Here are five ways the cloud keeps remote workers connected to company work culture:

  1. Remote Workers Videoconference

In theory, the only face a remote worker should see is their own in the mirror as they brush their teeth in the morning, but that’s a myth. Videoconferencing enables employers to stay in contact with their remote workers and provide real-time support as they check in. The open-door policy is still alive and well.

Only 13 percent of workers are engaged in work at traditional on-site jobs, and videoconference meetings let team members see each other, remain engaged and build company culture through the encouragement of collaboration.

Where videoconferencing becomes the norm, remote workers jump aboard with collaborative efforts. Videoconference meetings are more likely to be to-the-point than typical meetings, boosting engagement levels by 87 percent, according to one study.

  1. Remote Workers Still Call

As a part of their jobs, remote workers still make and receive phone calls, and they have their own extensions. Like videoconferencing, employers can check up on the employee with a quick call and employees may call the office with a question to clarify or if they feel sick.

All elements of the traditional office haven’t been swept away — they’ve simply improved with the ability of workers to get their jobs done remotely.

  1. Remote Workers Share an Office, Too

Alone in a room, a remote worker types away at their keyboard, but they’re not lonely. In fact, remote workers share an office of sorts via a hosted virtual desktop: Telecommuters may access applications and files from any location worldwide, turn in work and chat. With streamlined user experiences, a worker logs into their workspace and gets to work in their shared space.

The cloud is the most private office you could ask for as an employee while still having the capability to engage with others.

  1. Remote Workers Maintain a Social Presence

Working remotely doesn’t mean telecommuters are stuck at home staring at the same four walls. Remote workers may work out of a coffee shop or in a co-working space, but they’re not limited to these options for social engagement.

Innovation thrives on social interaction and engagement in conversation. Remote workers maintain connected to the office with telepresence bots that give them a physical presence in the office. Pop-up chat windows encourage conversation along with phone calls and videoconferencing. Employers don’t expect remote workers to stay at home and feel isolated.

  1. Remote Workers Share in the Mission

In a traditional office, the mission statement might consist of lovely words grouped together on a piece of paper — a formality that symbolizes a code of conduct, but it’s much more for those who telecommute.

Remote workers share in the mission every day they sit down, seemingly alone, to work. These words are encouraging and provide a touchstone of motivation for remote workers to do their best every day.

Many assume the life of a telecommuter is lonely, but that’s not the case. Having the privacy of working remotely enables employees to place more meaningful thought into their duties.

All the traditional elements of the office are there, from meetings to conference calls, but better — employees who work from home experience boosted levels of productivity, reduced stress levels and an increase of taking on healthier wellness habits. The cloud creates interconnectivity and boosts levels of employee engagement. While they may look lonely, remote workers are far from alone at home.

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Technology and Ethics In the Workplace

There are many positives of technology in the workplace and it definitely changed the way that we work. However, there are down sides of it too. Some employers violate basic human rights of their employees and are being unethical due to too much technology. There are many lawsuits on privacy rights and ethical behavior in the workplace. Below you can find the most common dilemmas of technology and ethics in the workplace.

  • Privacy: Individual’s privacy is definitely an area that has been crossed with the development of technology. Companies can now easily monitor everything their employees do while using the company computer that is given to them. Companies can track social media usage, surfing time on the internet, websites that has been accessed and etc. Obviously, ethical problems and privacy issues may arise when the employee uses the company device for personal issues. Therefore, it is best to distinguish between a personal computer and a company computer. Also, companies should set their policies regarding the usage of company devices clearly. However, we are all human beings and unfortunately, it is not always easy to make this distinction while working on the same device at least 8 hours a day.
  • Work hours: Before the internet was invented, there was the definition of an 8 hour work day and you were mainly free after you go home. There was also the definition of a workplace because you were only able to do the certain tasks at your workplace. The definition of a work day and a workplace have now blurred due to the improvement of technology. Nowadays, anyone can work from anywhere with an internet connection and is accessible from anywhere with a mobile phone. Nonetheless, just because technology makes you accessible doesn’t mean that your employer can make you work 24/7. This is not ethical because every employee deserves the time to relax and rest.
  • Employee Communications: There are many court cases and objections for the employers to monitor personal communications on company device but how about if the employer monitors the communications between employees? Do you think this is ethical? Well, this is currently a dilemma because while the employers want to make sure their employees spend their time on work related tasks during work hours, it is really difficult to always focus on work related tasks due to the nature of humans. Therefore, employees should find the balance in between.

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What Is Thought Leadership? Everything You Need To Know

Thought leadership has been around for a while, but the expression made a huge comeback over the past five years. But what is thought leadership? And more importantly, what does it mean today and how can it help your career? In this guide, we break this down by:

  • Defining thought leadership
  • Discussing thought leadership marketing
  • Providing strong examples of thought leadership
  • Sharing the most effective thought leadership strategies for students, job-seekers, freelancers and C-level executives
  • How thought leadership fits into your brand
  • Making thought leadership work for you

Part I: What is thought leadership? An ever-evolving definition

Thought Leadership icon options

The origins of thought leadership

While the phrase has appeared in the written form since the late 19th century (in a description of Henry Ward Beecher from 1887), the meaning and connotations have evolved over time. Currently, there are a few definitions of “thought leader” and “thought leadership” that seem to be generally accepted.

So, what is thought leadership?

In its simplest form, thought leadership refers to, “intellectual influence and innovative or pioneering thinking” – according to the Oxford dictionary.

In 1994, Joel Kurtzman, editor-in-chief of Strategy & Business magazine, stated, “A thought leader is recognized by peers, customers and industry experts as someone who deeply understands the business they are in, the needs of their customers and the broader marketplace in which they operate. They have distinctively original ideas, unique points of view and new insights.” With this he coined the term in the context of a new era.

What is thought leadership today?

Wikipedia refines this concept even more. Its thought leadership definition is,“an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.”

According to Forbes contributors, Russ Alan Prince and Bruce Rogers, a thought leader is, “an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.” The second part of their definition claims that a thought leader is, “an individual or firm that significantly profits from being recognized as such.”

“Thought Leadership” backlash

Thought Leadership backlashNo matter your thought leadership definition, in some circles, this term may be overused. And an oversaturation of self-proclaimed “thought leaders” (with nothing to back up that title) means that many people are weary of the term.

While “thought leader” and “thought leadership” had a resurgence in the 20 teens, it’s no surprise that Forbes eventually bestowed the title of “most annoying business slang” in 2013.

But that is not the case here. We want to help you become a thought leader in the truest sense of the term.

At BrandYourself, we don’t use the term lightly. Because of that, we think it’s critical that our clients start from a place of honesty (about who they are) and humility, and examine what it is their audience is looking for. Our clients leverage their existing professional and personal successes and experiences into content online – sure. But the purpose should always be to tell your story and share insights in order to help others out there in a sincere way.

As you cultivate your personal brand, you’ll likely position yourself as a thought leader (regardless of your thought leadership definition), but in this guide we’ll also show you how to use thought leadership as a key element of your content marketing strategy.

What it takes to be a successful thought leader

Even with the evolving nature of the thought leadership definition, there are certain characteristics typically associated with “thought leaders”. Some of the most common are listed below:

  • Expertise in a particular niche
  • Ongoing involvement in (or awareness of) that niche
  • A clearly identified point of view
  • Credibility
  • A supportive following

Remember, not everyone deemed by others as a “thought leader” will look the same. One of the important parts of successful thought leaders is their ability to distinguish themselves from others. However, the list below shows common traits among noteworthy thought leaders. This isn’t an exhaustive list of characteristics, but these are some of the easiest to identify.

  • Expertise in a particular niche – People are much more likely to listen to whatever it is you’re talking about if you have direct experience and expertise in that area. Whether you’ve been working in a specific area professionally for two decades, or have faithfully pursued a hobby since you were a kid, experience and mastery in a particular area gives you a leg-up when positioning yourself as a thought leader.
  • Ongoing involvement in (or awareness of) that niche – Even if you are currently retired, thought leaders keep up with the current conversation in their field. While your past experiences are valuable, it’s even more important to connect these to what’s currently happening in the industry.
  • A clearly identified point of view – This is critical when it comes to setting yourself apart from others in your field. A clear point of view lets people know what it is they’re getting when they decide to follow you, read your content, share your videos, or request you as a speaker for a live event.
  • Credibility – This is something that will be achieved through a combination of your past experiences, current standing and endorsements from your network. If you are consistently known for working with people who have a bad reputation, or have no examples of why you should be seen as a leader in your particular field, then no one will take you seriously. By building your professional experience, and working with other thought leaders, industry insiders and reputable professionals – you automatically enhance your credibility.
  • A supportive following – As Forbes Contributor Shel Israel once wrote, “You cannot be a thought leader if others don’t follow.” And that’s true, without followers, you are someone with tightly held convictions. But that’s not enough. While you don’t need the whole world to put stock in your opinion (as a matter of fact, if you have strong opinions, people will definitely disagree with you), you do need some people to believe in you to further support your credibility.

thought leader audience


Part II: Unsure about the thought leadership definition? Here are thought leadership examples

Now that we’ve answered the question, “What is thought leadership?” and have a sense of your thought leadership definition, let’s take a look at some current examples of thought leaders – across industries.

kimberly bryantKimberly Bryant

  • Expertise in a particular niche: Kimberly Bryant is the founder of Black Girls Code, an organization dedicated to increasing the number of women of color innovators and leaders in STEM fields. Prior to her role as founder, Kimberly Bryant had a fruitful career as an electrical engineer at top companies like Genentech, Novartis Vaccines and Merck after graduating from Vanderbilt University. Kimberly Bryant’s expertise is undeniable when you look at the success of Black Girls Code and consider her professional wins in that industry and her own experience prior to founding Black Girls Code.
  • Ongoing involvement in (or awareness of) that niche: Whether you follow Kimberly (or Black Girls Code) on LinkedIn, Twitter or another platform, you’ll find not only information about the organization, but you’ll find educational resources and other markers that show that this organization and entrepreneur are part of the current discussion surrounding developments in STEM fields and specifically information relevant to women and girls of color in those industries.
  • A clearly identified point of view: Kimberly Bryant is very clear about her reasons for starting her organization and its objectives. This the mark of a great thought leader.
  • Credibility: From awards and recognition that range from local organizations to the White House, this founder and her mission have been lauded time and time again.
  • A supportive following: With thousands of followers between her personal accounts and organization’s web properties, it’s no surprise that she is considered a thought leader in the industry.

Cindy Gallop Cindy Gallop

  • Expertise in a particular niche: Cindy Gallop is a well-known advertising consultant, speaker and founder. She is the former chair of the US arm of the ad agency, BBH. While her career has blossomed to include more titles than “Former Ad-Exec”, her professional background lends itself to the expertise needed for her current roles. Her track record also makes it easy for people to take her seriously as a thought leader.
  • Ongoing involvement in (or awareness of) that niche: As an active consultant, Cindy Gallop maintains an ongoing presence in the advertising world. And if you follow her online, you’ll find engaging content related to that field.
  • A clearly identified point of view: Cindy Gallop does an excellent job of maintaining a brand online that reflects the opinions and persona that she’s known for.
  • Credibility: BBH is a highly visible advertising agency, and Cindy Gallop led the American Branch – which is significant. While Gallop’s professional pedigree lends her an air of credibility, it’s the fact that she continues to actively engage in her industry with other recognizable talents that reinforces her status as a thought leader.
  • A supportive following: A quick glance at Cindy Gallop’s presence on social media shows that she’s not only engaged in speaking about her industry, but that she connects and amplifies the voices of other people in her niche. She also turned to her following when she successfully crowd-sourced the funding for a $500,000 project.

Thought leadershipNeil Patel

  • Expertise in a particular niche: Neil Patel is one of the most recognizable internet marketers in the world. He is the co-founder of 3 internet companies, and a New York Times best-selling author.
  • Ongoing involvement in (or awareness of) that niche: While Neil has a variety of professional interests it all connects to marketing. His newsletter is a must-read for anyone in that industry.
  • A clearly identified point of view: Neil Patel is focused on helping individuals, small businesses and huge companies better understand marketing so that they can generate more traffic and successfully convert leads into sales.
  • Credibility: Neil Patel built his first website when he was 16 and was forced to learn marketing after a marketing firm took his money and left him with nothing. Since then he has founded or co-founded highly successful businesses, and been recognized from the Wall Street Journal to President Obama’s White House for the quality of his work and contributions to the industry.
  • A supportive following: Because of the quality and accessibility of Patel’s content (blog, newsletters, podcasts, talks, social media presence), it’s no surprise that millions of people engage with him on a number of platforms. Not only that, but the loyalty of his following is even more impressive. Anyone can have a large audience, but a true thought leader has an army of devoted fans.

If you’re wondering, “what is thought leadership in relationship to my situation”, consider the cases below. These are a few thought leadership examples from clients who have transitioned into successful thought leaders in their industry with help from our branding teams.

About Allen: After devoting himself to a career he was proud of in the world of pharmaceuticals, Allen realized it was time to build a business of his own. He turned to BrandYourself to help him create an online brand that also made him proud and one of our thought leadership examples.

  • Expertise in a particular niche and ongoing involvement in that niche:
    Allen came to BrandYourself with expertise in his industry rooted in years of a successful career in pharmaceuticals. However, it was difficult for colleagues and potential clients to find relevant information about his new endeavor – because he was just launching.
  • A clearly identified point of view: Allen’s team at BrandYourself positioned him as an authority in his industry by sharing his knowledge with the right people and laying a strong foundation for his professional transition.
  • Credibility & a supportive following:
    By focusing on developing Allen’s existing networks, sharing his professional successes and engaging in relevant communities online, presenting Allen as a credible thought leader was achieved during his campaign.

Request full case study.

About Aviva: To showcase her company’s competitive edge and cement her credibility as a 2nd-generation CEO, our client Aviva realized that focusing on her personal brand was the best way to achieve these goals. By enlisting the help of BrandYourself, we were able to position Aviva as a thought leader by:

  • Showcasing her expertise in the steel industry
  • Helping her engage in her industry’s conversation online by building a branded website and social profiles
  • Translating her voice and perspective into her online brand
  • Ensuring that her credibility in the real world is echoed online
  • Finding and building a supportive online following

Before working with BrandYourself, Aviva’s search results were filled with irrelevant and low-quality profiles. Because of this, potential partners and clients weren’t seeing an accurate representation of Aviva. That’s all changed after she was positioned as a thought leader, and now they find positive press we secured for her and her company, along with her branded website and social media profiles.
Request the full case study.

Part III: Is Thought Leadership Marketing Right for You?

What is thought leadership marketing?

the art of marketing by being a thought leader

“Thought leadership marketing” is terminology that refers explicitly to the marketing strategies associated with thought leadership.

As mentioned earlier, the term, “thought leadership” has changed over time and can have different connotations based on who is using the term. So the question remains, what is thought leadership marketing?

One comprehensive definition describes thought leadership marketing as, “the art of positioning your company as a leader in its field through best-in-class content. By publishing articles, videos, research, or any other form of original content regularly, potential clients and members of your industry may begin associating your brand with insight and authority.”

This is very similar to the definition of thought leadership that we’ve been using, but remember that “thought leadership” (without “marketing”) can mean different things to different people.

“Thought leadership marketing” refers to the process of using thought leadership as a part of a comprehensive content marketing strategy with quantifiable results for you and/or your business.

How is thought leadership marketing different from regular thought leadership?

Thought leadership marketing refers to the proactive strategy of using thought leadership to attract clients and grow your business or brand. Thought leadership marketing is useful as part of a broader strategy for Business to Business or Business to Consumer. And remember, whether you are the CEO of a Fortune 500 company or a freelancer – you can benefit from thought leadership marketing. And remember, some people use the term, “thought leadership marketing” interchangeably with “thought leadership”. So always pay attention to the context and who is saying it to get a better sense of what it means.

How can this help your career?

By thinking strategically about your personal brand, sharing valuable insights from your own experience and engaging with relevant communities you can drive traffic to your properties, increase your professional opportunities and even increase your earning potential.
How can this help your product/service?
By investing time in becoming a thought leader, you lend even more credibility to your product or service. By connecting with your personal brand, potential customers and clients will have an easier time trusting the products and services associated with your name. You will also be able to create more awareness of your product or service through your audience. Regularly refer to our thought leadership examples, for inspiration on how thought leadership can help you achieve your professional goals. But most importantly, start to hone in on your thought leadership strategy.

What’s the best way to get started with thought leadership marketing?

targets for thought leadership

Unfortunately, you can’t just snap your fingers or push a button and all of the sudden have an effective thought leadership marketing campaign under your belt. Instead you’ll have to do a bit of thought leade

Kraft Heinz Joins Breakfast Club With Ore-Ida’s Just Crack an Egg


Just Crack an Egg

Kraft Heinz’s Ore-Ida brand is trying to mix four U.S. food trends into a winning new product: consumers’ demands for convenience, the rise of breakfast as an increasingly sophisticated consumption day part beyond cereal and toast, an appreciation for dietary protein, and the renewed nutritional appreciation of eggs.

Its new Just Crack an Egg combines ingredients such as potatoes, ham, cheese, peppers and other vegetables so that consumers can add an egg and make a hot scramble in under two minutes in the microwave.

With the launch, Ore-Ida is offering an easy opportunity for consumers to eat a well-rounded entree for breakfast, without the mess or time involved.

There are four varieties of Just Crack an Egg, including one with turkey sausage and another with uncured bacon. The product innovation sees Kraft Heinz (smartly) leveraging its existing brands: Oscar Mayer for the meat, Kraft for the cheese and Ore-Ida for the potatoes.

“We know that consumer aren’t happy with their current weekday breakfast options, and we saw an opportunity to reignite consumers’ love of a hot, filling breakfast,” Greg Guidotti, head of marketing for the new line, stated. “Too often, their busy lives force them to make compromises and trade-offs around breakfast when it comes to taste, convenience and freshness.

“Just Crack an egg bridges that divide, making it easy for them to have a savory breakfast scramble that can fit into even the fastest morning routine.”

Kraft Heinz is entering the breakfast space with a 360-degree marketing push to introduce Just Crack an Egg, including a print ad and TV campaign.

In its first TV spot for Just Crack an Egg, Ore-Ida depicts a woman who’s continually disappointed when she opens her refrigerator door to see what there is for breakfast, whether it’s a cup of blueberry yogurt or a green smoothie. “Your relationship with breakfast is filled with compromises,” the commercial intones, sadly.

But when she opens the fridge again to “discover” she’s purchased Just Crack an Egg, she smiles with delight—as the voiceover announces that “Breakfast wants you back!”

With minimal fuss, each breakfast bowl is designed to be microwaved in under two minutes: Microwave on High 40 sec.; stir; microwave for an additional 30 sec.; stir; let cool and eat, as Ore-Ida demonstrates in the video below:


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Brand News: 10 Things You Need to Know for Wednesday, February 28


Pizza Hut / NFL sponsor

Pizza, Beer and Football: Pizza Hut is named official pizza sponsor of the NFL after Papa John’s pulls out. Budweiser also just replaced Carlsberg as the official beer of the England men’s national team, marking the biggest deal in the Football Association‘s (FA) history.

Amazon buys smart home/doorbell startup Ring for $1bn+.

L’Oréal promotes Gretchen Saegh-Fleming to CMO as Marie Gulin-Merle moves on to that role at Calvin Klein.

Bank of America looks to hire first brand safety officer and a cultural anthropologist.

Omnicom‘s DAS Group launches ONE HUNDRED in the UK.

China bans online use of “N” and “Disney” in response to protest.

Dick’s Sporting Goods boycott results in retailer ceasing assault-style weapons.

Fashion Nova CEO gives rare interview about acing Google.

Lowe’s signs an exclusive partnership with Sherwin-Williams.


BrewDog announces world’s biggest beer giveaway: one million pints of its Punk IPA.

Domino’s take self-driving test with Ford to Miami.


Google creates 360-video to highlight self-driving with Waymo:

Tokyo 2020 Olympics Games mascots revealed:


UEFA #WePlayStrong / #PlayAnywhere celebrates girls soccer:

Click here for previous news roundups … sign up for our free daily newsletter … and send brand news and tips to editor@brandchannel.com or ping us on Twitter, Facebook or LinkedIn.


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For Pets’ Sake: 5 Questions With WeatherTech CEO David MacNeil


PetComfort bowls by WeatherTech

David MacNeil became known as a Johnny Appleseed of U.S. domestic manufacturing by parlaying the company he built, WeatherTech, into a symbol of made-in-the-USA might—and by advertising the company’s customized automotive floormats for five years in a row on the world’s biggest advertising stage, the Super Bowl.

Now the inveterate dog lover has found a new outlet for his passion for pooches. Leveraging the R&D and manufacturing resources of WeatherTech, and applying the same made-in-America philosophy and standards, MacNeil aims to turn the pet-bowl business upside down with PetComfort, a new pet-centric line that is designed and made to human-safety standards—and which may get its own Super Bowl spot.

It’s all about providing the level of care that MacNeil believes Mankind’s Best Friend (and cats, too) deserve. The PetComfort by WeatherTech feeding system features ergonomically designed, US-sourced stainless-steel bowls, an elevated stand and an integrated mat. All the materials are NSF-certified safe even for human contact, a first for a pet feeding and watering system, as is PetComfort’s use of anti-microbial and anti-fungal additives and resins that are FDA-compliant.

“We decided to make a system of the highest human, commercial food-serving standards,” MacNeil, founder and CEO of Bolingbrook, Ill.-based WeatherTech, told brandchannel. “We have cut no corners for profit.”

PetComfort is available (for now) only online or at WeatherTech’s flagship retail store in Bolingbrook. The PetComfort line also includes a number of products meant to make automotive transport of pets safe and convenient, as MacNeil told us in a Q&A:

David, why extend into a new marketplace, pet products, after specializing in automotive products with WeatherTech for so long?

David MacNeil WeatherTech CEO

We are so proud to be able to offer the finest, healthiest safest pet feeding system to pet owners and we’re very proud that we can  manufacture, design and engineer this in America using American technology, raw materials and workers.

This isn’t an “and” statement. I can name all the dogs I’ve had and they’ve always lived a long time. But every one of my dogs died from cancer, the highest cause of dog deaths in America. As far as I can tell there are no federal regulations that control non-human bowls. They don’t seem to care. My business is caring about that.

How are you going to establish the PetComfort brand?

The WeatherTech playbook has worked pretty well so far, so we’re heading in that direction: TV, print, billboards, radio. Maybe even a Super Bowl ad for the PetComfort system. Whatever we can do to help people get the finest, healthiest way to feed their pets, we’ll do. Your pet’s next meal can be a safe meal.

Is this a cause for you, like made-in-America manufacturing has been with WeatherTech?

I’d hope so. Because once people really get educated on the inferior, potentially unsafe feeding systems that are out there, I think they’ll definitely want the safest feeding system. I’ve been in some large supermarket-type pet stores with bowls that say “Dishwasher-safe.” That’s great. But why don’t they say “Pet Safe”? They say, “Caution: for pet use only.” What does that tell you? If it’s not safe enough for my fellow human beings I’m not using this bowl for my pet. [There’s] another label: It’s a ceramic bowl that says “Dishwasher-safe” and “Caution, for pet use only.” It’s infuriating.

You’ve always said that WeatherTech’s Super Bowl TV ads are worth the expense because of how much exposure the brand gets and how viewers react to them. How did your last Super Bowl spot, which showed construction of the new plant where you’re going to make PetComfort, perform?

It’s always been (about) building a brand, a reputation, an ideology, setting an example for people investing in America, and every time we place an ad in front of 100 million or so people that are patriotic like we are, I would assume the vast majority of people [like] what we’re doing and how we’re doing it and where we’re doing it. You have to back that up with a great produt.

After you ran this year’s Super Bowl ad, one reporter asked if the brand was implying support for President Trump’s desire to build a wall between the US and Mexico, an idea that was picked up on social media. How did you respond?

It was ridiculous. It was a pathetic journalist trying to make something out of nothing. We were building an American factory to provide jobs and dreams for American workers and citizens. We didn’t respond via our own social media. It was offensive.

Get more insights in our Q&A series.

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This App Helps Eliminate Harassment faced by women online

This App Helps Eliminate Harassment faced by women online is republished from: Mobile Facebook Mobile App Information Blog

Protect your Number Security and Privacy by Using a Second Line Phone Number App For Free

In an article published on September 2016 by indy100.com, women has been recurrent news story particularly the harassment of women online. The graph above was provided by Norton which is a cyber security firm. They published this survey of women under 30 where they found that 76 percent had experienced harassment online compared to 47 percent of women of all ages.

The other graph below is a data from the Pew Research Centre. This data compared women and men aged 18-24, and the types of which they were the target.

The other graph below is a data from the Pew Research Centre. This data compared women and men aged 18-24, and the types of which they were the target.

After reading all these from the survey — Revenge porn and extortion, Threat of sexual violence and rape, Graphic sexual harassment, Threat of physical violence, and Cyberstalking, people can only think of one thing. How can these be avoided? Well, the era that we belong allows us to always seek for the good. And most of the great innovations ever invented are available for us to use. What’s left for us to do is to take advantage of them.

Now, did you know that there’s an app that can provide a solution to the increasing number of women who are vulnerable of being the next harassment victims? Dollar Digits introduced their Second Line app that allows online daters to have a separate private phone number. Users can choose to set it up like their “dating phone number” and not worry about getting cyberstalked afterwards.

First seen on https://dollardigits.com/phone-number/dating-phone-number-can-help-avoid-harassment/

More Women Are Experiencing Harassment in Online Dating

Over 850,000 American adults are victims of cyberstalking each year. The majority of these people are women. Articles across the web have noted the harassment women are often subjected to on dating apps. Sometimes harassers are subtler though. They may wait until the relationship has progressed to begin their harassment. They may even wait until the woman has given them their phone number before their inappropriate calls and messages begin. If the harassment is taking place off of a dating app it can be even more difficult to combat. No one wants to change their phone number because of the inconvenience.  Unfortunately, some women this may be the only way to force their harasser to stop. Time Magazine notes that sometimes this harassment is part of a pattern of intensified stalking.   This may even escalate to physical violence. No one should have to deal with this harassment, but unfortunately many law enforcement agencies are still struggling with how to deal with this growing problem.

People can’t live their lives in fear or avoid dating just because these things exist. So many women have turned to apps like Dollar Digits to avoid dating harassment. By using a dating phone number, which they give out to potential partners instead of their primary number, they are able to protect their privacy and their primary number from harassment and unwanted advances.

Using a Phone Number App to Obtain a Dating Phone Number Makes Dating Online Easier

These women have realized that they can’t control the behavior of others, but they can take steps to protect themselves. Using an anonymous phone number from Dollar Digits allows them to provide online dates with a convenient way to call or text them. If, however, the relationship begins to turn abusive or anything just doesn’t feel right, the women can quickly cancel that phone number without it having any impact on their primary number. Nothing can prevent the pain and embarrassment that a cruel or threatening text or call can inflict, but a dating phone number from Dollar Digits gives daters an easy way to prevent harassers from contacting them.

Online harassment can happen to people from all walks of life and while the victims often feel guilt and shame, they did nothing to deserve it. Dating and navigating the internet can be stressful enough without dealing with the fear of harassment.

Every online daters knows the risks they take when they enter the online dating world. Now protecting their private life and personal identity should be their top priority. Having Second Line installed on their devices gets rid of those risks. The app allows users to have the option to dispose their dating phone number so harassers will no longer be able to contact them.

Dollar Digits offers a 3-Day free trial. Get your free phone number online now. Simply go to App Store for iOS devices and Googleplay for Android Devices and download the app for FREE!

Sprint Deploys Samsung’s 5G-Ready Massive MIMO Solution

Solution for Sprint Includes Samsung’s Newest High-Capacity Digital Unit for MIMO

Sprint has purchased 5G-ready massive MIMO solutions from Samsung, which includes deployment of the its latest MIMO technology solutions on the company’s 2.5GHz TDD-LTE network, announced Samsung at the Mobile World Congress.

Samsung’s massive MIMO can provide a way for operators to inject new capacity into their network without having to buy more spectrum or add new base stations. It can also be used by operators to significantly increase LTE network speeds, and can improve network efficiencies through the use of advanced beam-forming.

The company announced it will begin deploying 5G-ready massive MIMO technology in the coming weeks, an important milestone for the carrier as it prepares to launch their 5G mobile network in the US in the first half of 2019.

The massive MIMO implementation will include the Samsung’s new, higher capacity digital unit and software—the Samsung CDU 30—enabling gigabit level speeds while supporting eMTC and NB-IoT. The CDU 30 compact digital unit also halves in-cabinet space requirements by allowing replacement of existing DUs with a single new unit that supports both TDD and FDD spectrum.

Samsung’s massive MIMO solutions help provide the company with a clear upgrade path to 5G in 2.5GHz. In addition, the MIMO access unit and CDU 30 are upgradeable to 5G NR, a standard that provides the foundation for next-generation mobility.

The MIMO solutions can also support split-mode capabilities, which will enable the company to offer both 4G LTE and 5G on the same radio.

“We are excited to work with Samsung to deploy massive MIMO which is a tremendous competitive advantage for the company, enabling us to maximise our deep 2.5GHz spectrum holdings. This technology is key to meeting our customers’ growing demand for unlimited data, as well as offering Gigabit LTE and 5G services,” said Dr. John Saw, Chief Technology Officer at Sprint.

“After testing massive MIMO solutions with Sprint last year, and seeing impressive capacity gains using the same amount of spectrum, we are excited to reach this new milestone with the deployment of Samsung MIMO solutions on Sprint’s network.

“As this technology advances to even greater levels of speed and capacity, we look forward to enabling Sprint customers to experience the full benefits of network innovation,” said Mark Louison, Senior Vice President and General Manager, Networks Division, Samsung Electronics America.

Samsung was a four-time winner of the World Branding Awards, in the Consumer Electronics-Television category.

The article Sprint Deploys Samsung’s 5G-Ready Massive MIMO Solution appeared first on World Branding Forum.

Skechers Wins Ladies Brand of the Year at 2018 Footwear Industry Awards

Brand’s Growth Allows Skechers to Be One of the Most In-Demand Brands in the UK

Skechers USA has been named Ladies Brand of the Year and Leader in Customer Service at the 2018 Footwear Industry Awards last week. The Company also received recognition as highly commended Footwear Brand of the Year and Fashion Brand of the Year.

“It is a privilege to be honoured with Ladies Brand of the Year for a second year running and Leader in Customer Service for the first time. These acknowledgments are the result of hardwork and devotion of our team in the UK and in the USA, allowing us to sit amongst the top leaders in the footwear industry.

“Our gratitude extends to our supportive retail partners who together, continue to elevate our brand and highlight the growing appeal for trend right comfort in the footwear market year after year,” said Peter Youell, Managing Director of Skechers UK and Ireland.

“Thanks to our international business, we were able to produce yet another solid year, with annual sales setting a new record of US $4.16 billion/£3 billion. The brand’s continuous growth has allowed the brand to be one of the most in-demand footwear and apparel brands in the UK for nearly a quarter of a century,” said Marvin Bernstein, Managing Partner of Skechers S.à.r.l.

The brand has been honoured with numerous Footwear Industry Awards, including Brand of the Year in 2015, 2016, and 2017.

The brand offers two distinct footwear categories: a lifestyle division which offers comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division for elite athletes and sports enthusiasts.

Celebrity product endorsees for the brand’s collections include chart-topping singer Camila Cabello, actress Kelly Brook, and boxing great Sugar Ray Leonard. The Company’s Skechers Performance Division ambassadors include elite marathon champion Meb, as well as a team of pro golfers that include Scotland’s Colin Montgomerie.

The article Skechers Wins Ladies Brand of the Year at 2018 Footwear Industry Awards appeared first on World Branding Forum.

The Marvel Universe Unites for Children’s Charities

Stars of Marvel Studios’ Avengers: Infinity War Team Up for Epic Charity Event Counting Down to the Launch of Movie-Related Products on 3 March

The Walt Disney Company launched Marvel: The Universe Unites, an epic charity campaign combining the super powers of the cast of Marvel StudiosAvengers: Infinity War to help support children’s charities.

The week-long event will see stars of the movie team up for a series of hero acts and social media challenges to provide funds and raise awareness for charities that support children and families impacted by serious illness.

The initiative will culminate the weekend of 3 March when shopDisney.com and Disney stores in the US will donate 10% of sales of all brand products made between March 3-4, 2018 (up to US $50,000/£36,010) to Make-A-Wish to help grant life-changing wishes for children with critical illnesses.

“This movie has one of the greatest ensemble casts of all time, and we are challenging them to use their collective might to benefit children’s charities. We are kicking off by inviting some of the world’s biggest stars to get creative on social media to support Starlight Children’s Foundation, a charity that works to bring joy and comfort to hospitalised children and their families,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.

As part of the brand’s ‘Hero Acts’, a charitable initiative launched in 2016, some members of the cast of Avengers: Infinity War will receive a special toy care package filled with new products celebrating their favourite character to be donated to children’s hospitals.

Their mission is to take a creative picture or video to reveal the new toys to fans and post it to their Facebook, Instagram or Twitter channels using #HeroActs. When their collective posts hit a million likes, they will unlock a US $250,000/£180,050 donation to Starlight Children’s Foundation from the brand.

“Being a Marvel Super Hero gives us a powerful platform to directly influence positive change. Giving back to kids is the most impactful role you can play. Marvel: The Universe Unites and #HeroActs is just a fun way to support a noble cause while entertaining kids and fans around the globe,” said Chadwick Boseman, Marvel Studios’ Black Panther star.

The brand’s partners are also supporting the cause with their own #HeroActs in support of children’s charities. As part of the week’s events, Hasbro will donate US $1 million/£720 thousand worth of cash and products to Give Kids The World, an organisation that fulfills the wishes of children with critical illnesses and their families by providing them with an unforgettable trip which includes a visit to their village in Central Florida and access to Walt Disney World Resort.

Funko, known for their pop culture collectibles, will make a US $1 million/£720 thousand toy donation to Starlight as part of the campaign.

“From our fantastic cast to our toy and retail partners, it’s great to see the Marvel Cinematic Universe come together in this way to support children’s charities. The launch of the products for Avengers: Infinity War is a fun way for fans to celebrate the countdown to the movie, and this initiative underscores that moment in a really special way,” said Kevin Feige, President, Marvel Studios.


The article The Marvel Universe Unites for Children’s Charities appeared first on World Branding Forum.